ADVERTISING ON PLACEMATS
Advantages:
– Informative and entertaining
– Very wide circuit
– Attracts the attention (while waiting on the food)
– Cost-effective and long-term
– Large advertising space
Campaign with 150,000 Placemats
Production of placemats, one type in two languages
German: 110,000 placemats / French: 40,000 placemats, or as required
Distribution in German and French part of Switzerland
Distribution and advertising over 2 to 4 weeks (depending on frequency) in 125 restaurants with an average of 1,200 placemats
Controlling, restocking and reporting
Campaign with 60,000 Placemats
Production of placemats, one type in one language
60,000 placemats, all in one language
Distribution in one region of Switzerland
Distribution and advertising over 2 to 4 weeks in 50 restaurants
Controlling, restocking and reporting